Privacy Policy

About BlueSocial

BlueSocial is an AI-powered social media management platform operated by NexusBlue (“we,” “us,” or “our”). BlueSocial helps businesses manage their social media presence across platforms including Facebook, Instagram, LinkedIn, X (Twitter), Threads, and TikTok.

Information We Collect

When you connect your social media accounts or use BlueSocial, we collect:

• Account information: Your name, email address, and profile details from your BlueSocial account.
• Social account credentials: OAuth access tokens that authorize BlueSocial to act on your behalf on connected platforms. These tokens are encrypted at rest and never stored in plain text.
• Social account data: Page names, handles, profile images, and account IDs for connected social accounts.
• Content and performance data: Posts, engagement metrics (likes, comments, shares), reach, impressions, and other analytics data from your connected social accounts.
• Usage data: How you interact with the BlueSocial platform, including pages visited, features used, and actions taken.

How We Use Your Information

We use collected information to:

• Publish, schedule, and manage social media content on your connected accounts
• Retrieve and display analytics and performance data from your social accounts
• Generate AI-powered content recommendations based on your brand and past performance
• Monitor engagement and surface insights to improve your social media strategy
• Send notifications and alerts about your account activity
• Provide customer support and respond to your requests
• Improve and develop the BlueSocial platform

How We Use Facebook and Instagram Data

When you connect a Facebook Page or Instagram account, BlueSocial requests permission to read your page and account information, publish posts and stories, read engagement data, and manage comments. We use this access exclusively to operate the features you have enabled in BlueSocial. We do not sell your Facebook or Instagram data to third parties.

Facebook and Instagram data is used only for providing social media management services to you. We store OAuth tokens in encrypted form and delete them when you disconnect an account or request data deletion.

Data Sharing

We do not sell your personal information. We share data only in these circumstances:

• Service providers: We use third-party services to operate BlueSocial (such as cloud hosting and AI services). These providers process data only as necessary to provide services to us.
• Social platforms: When you authorize BlueSocial to act on your behalf, we send requests to the respective platform APIs (Meta, LinkedIn, etc.) as directed by you.
• Legal requirements: We may disclose data if required by law or to protect the rights and safety of our users.

Data Retention

We retain your account data for as long as your account is active. Social account tokens are deleted when you disconnect an account. Analytics and content data are retained to provide historical performance insights. You may request deletion of your data at any time.

Data Security

All OAuth tokens are encrypted using AES-256-GCM before storage. We use industry-standard security practices including encrypted connections (HTTPS), access controls, and regular security reviews to protect your data.

Your Rights

You have the right to:

• Access the personal data we hold about you
• Correct inaccurate data
• Request deletion of your data
• Disconnect any connected social account at any time
• Export your data

To exercise these rights, contact us at support@nexusblue.io or visit our Data Deletion Request page.

Cookies

BlueSocial uses cookies and similar technologies to maintain your login session and remember your preferences. We do not use cookies for advertising or cross-site tracking.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by email or through a notice in the BlueSocial platform. Continued use after changes constitutes acceptance of the updated policy.

Contact

For privacy questions or concerns, contact NexusBlue at support@nexusblue.io.